Azalëa Brand
As a mother of two girls, I wanted to create a collection for girls that is both nice but also sustainable for the environment and for the children. I strongly believe that fashion should take a real approach to durability and natural fabrics.
After a long search, I found a fabric company in the US that creates creative and beautiful prints on organic cotton. All our packaging is made of recycled paper and our clothing labels are made of recycled polyester. The hang tags on the garments come from FSC paper.
It is not only the sustainability of the environment we have been involved in, but also the social responsibility that comes with making the clothes.
For the environment
About Azalëa
As a woman myself, I’ve always wanted to create versatile and comfortable garments that would allow me to move from my bed to my living room, without feeling unglamorous and simple. It was hard for me to find clothes and brands that were nice, comfortable and of high quality. Add to that being a mother of three children all under the age of 6, and a businesswoman, there’s not much time for me to take care of myself and so looking nice and being comfortable always seemed like a luxury I couldn’t have all the time.
Azalëa Magazine
In our current society clothing is extremely exchangeable at a rapid pace, this is because of the Fast Fashion industry we have today. At Azalëa our vision has from the beginning being to sell our collections season wise and not chase after years and fast fashion. We do not want to be a part of the common fashion industry and how it looks like today. Of course, we do follow trends, but our customers should be able to buy whatever they want and whenever they wish.
Transparency is crucial to achieve a ...