Welcome to Azalëa

Prime Homewear

"Here's to strong women: may we know them, may we be them, may we raise them." 

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Azalëa Brand

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For the environment

About Azalëa

As a woman myself, I’ve always wanted to create versatile and comfortable garments that would allow me to move from my bed to my living room, without feeling unglamorous and simple. It was hard for me to find clothes and brands that were nice, comfortable and of high quality. Add to that being a mother of three children all under the age of 6, and a businesswoman, there’s not much time for me to take care of myself and so looking nice and being comfortable always seemed like a luxury I couldn’t have all the time.

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Azalëa Magazine

In our current society clothing is extremely exchangeable at a rapid pace, this is because of the Fast Fashion industry we have today. At Azalëa our vision has from the beginning being to sell our collections season wise and not chase after years and fast fashion. We do not want to be a part of the common fashion industry and how it looks like today. Of course, we do follow trends, but our customers should be able to buy whatever they want and whenever they wish. 

Transparency is crucial to achieve a ... 

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