JULY 2020



Azalëa Prime Homewears Monthly Newsletter

Hi and welcome to our first newsletter!

by founder and CEO Berivan Özcan

I want to begin with thanking you for joining me on this ride. My aim is to inspire people into believing that all your dreams and goals can be achieved – as the sky is the limit!

This might sound like a cliché, but it is something I truly believe in. Trust the Universe, but mostly believe in yourself and dare to make bold decisions. I will start by telling you a bit about my journey and how the idea of Azalëa Prime Homewear came about.

It was in October 2018 that I felt my soul was urging for something, but I could not put my finger on what it could be. I have always been a good listener and have had a strong intuition whenever I feel that something just doesn’t feel right. I started to search within and needed an outlet to get my creativity flowing. I had a nine to five job that I was content with, but it just wasn’t enough. I was in search for my inner peace and had to do something bigger by being in charge of my own time and schedule.

Whilst having newborn children, I had a hard time to find comfortable yet glamourous and versatile clothes. This was a time where I didn’t feel like myself, the Berivan who loved fashionable, yet relaxed home-wear. I would spontaneously have friends and family over, but did not have the urge (during those brain-foggy days) to have to change clothes. The only pretty outfits I had at home were pajama sets that were not fitting to wear around people.

My girls and I love wearing comfortable yet beautiful, colorful clothes with patterns and prints. I even noticed that my youngest daughter preferred to go to the playground in her pajamas. This is when the idea of Azalëa Prime Homewear sparked in my mind and idea of creating beautiful, colorful, comfortable and versatile clothes was born.

Love, Berivan